Paying homage to the world famous Beanz

Heinz Beanz Muzeum

Heinz Beanz pop-up Muzeum

With the Kraft Heinz Company continuing their 150th birthday celebrations, they asked Clements Create to sprinkle our magic onto their immersive and interactive pop-up Muzeum. The ‘Heinz Beanz Muzeum’ was open to the public for 3 days, giving foodies the full history of the humble bean, the opportunity to take part in food tasting and an all-round family fun experience including personalised gifts for all.

Create’s brief was to work closely with the team, producing and installing all graphics and vinyl’s, the amazing interactive displays that captivated visitors giving them a true adventure through the story of the brand, even the fantastic, personalised souvenir tins which visitors took home.

The Create team produced a vast array of branded merchandise including unique t-shirts, tote bags, stationary, even exclusive Beanz earrings which sold out in just hours of opening! Clements even supplied staff which included our chefs who cooked up the delicious food tasting experience.

Key Results

  • A hugely successful project within an extremely tight timeline; 3 weeks for production of every aspect, then 3 days for installation.
  • The attraction went global in a matter of hours, being picked up by social media, TV, newspapers and magazines.
  • During the whole free event, a substantial amount was raised for Heinz’s chosen charity, Rise Against Hunger from kind public donations.