Creating a culinary environment to showcase the latest Heinz product innovations


Bringing the latest product innovations to the table

As the saying goes, ‘you are what you eat’, and this is where our inspiration to create a Masterchef-styled culinary demo day came into play. Bringing in top-class professional Chefs, we helped the Heinz UK sales team cook up a storm in our state-of-the-art culinary stations.




Creating and delivering a unique, engaging, and immersive culinary experience to key stakeholders to help bring the latest Heinz product launches to life



heinz product innovation

Key Results

  • 42 delegates from the Heinz sales force learned about how the upcoming new products could be used, and how best to incorporate them into tasty dishes
  • Real-time demonstrations were combined with our meeting space to provide the ideal setting for a dual team session incorporating presentations on recent market trends and key statistics from the home dining market