Bringing the latest product innovations to the table
As the saying goes, ‘you are what you eat’, and this is where our inspiration to create a Masterchef-styled culinary demo day came into play. Bringing in top-class professional Chefs, we helped the Heinz UK sales team cook up a storm in our state-of-the-art culinary stations.
Creating and delivering a unique, engaging, and immersive culinary experience to key stakeholders to help bring the latest Heinz product launches to life
- 42 delegates from the Heinz sales force learned about how the upcoming new products could be used, and how best to incorporate them into tasty dishes
- Real-time demonstrations were combined with our meeting space to provide the ideal setting for a dual team session incorporating presentations on recent market trends and key statistics from the home dining market