Creating a travelling Shredded Wheat brand experience

Shredded Wheat

Driving brand engagement

A true brand experience in an area to engage consumers with the brand & bring to life the British Touring Car Sponsorship in the form of consumer engagement using driver simulators, cereal sampling and social media competitions

One of the main objectives is to drive footfall through the Shredded Wheat Brand Experience trailer and keep consumers engaged with the brand from event to store purchase

Key results

  • At each BTCC day an average of an amazing 8,500 breakfast samples across the range are handed out by the Create team
  • Continued ITV coverage live from the trailer as it continues to win best in class execution from event organisers