Pioneer DJ – PC World instore campaign

Pioneer DJ

Making sure the party never ends

Music technology and audio leaders, Pioneer DJ partnered with team Create to put the wow factor into their latest instore campaign at 81 PC World stores across the UK. Pioneer tasked our creative superheroes to showcase their latest products in a jaw dropping and interactive way. Clements took care of everything, from initial renderings, prototyping, technical drawings, manufacturing, distribution and installation into PC World.

With their gorgeous design, eye-catching neon lighting and fully interactive experience, interested DJ’s can download the Pioneer DJ app instore, plug their phone into the display and have a full mix session!

Key Results:

  • Reaction from Pioneer DJ, PC World and their music loving customers has been incredible!
  • Pioneer DJ, so delighted with the public’s reception, have extended the campaign further and it is being rolled out into even more stores during 2020.
  • The whole project completed from start to finish, at Clements 60,000 sqft design and manufacturing facility.